Web site search engine optimization

Why is article writing important for search engine marketing?

Writing articles has become very popular for some years. The importance of using articles for search engine marketing has grown more and more over the past few months, but why do articles pose such a big role in marketing? And how do articles maximize your link popularity?

As you may know, the search engines love new, fresh and unique content, so they do with articles. Each article that is supposed to be submitted to article submission sites is attached a so called by-line or author bio. This small resource box includes some information about you and a live link to your web site. So wherever you submit your article to, a link is directed back to your site that increases link popularity. As the link is embedded in your article or author bio, and the article poses a lot of content that is related to your web site, the search engines will put much more weight on the link (that is, your site) than they do on links found for example in web directories. Of course the value of your link increases with the Page Rank of the site you submit your article to, however, the link is much more valuable than a link on a web directory with comparable pagerank.

How to structure your articles

Articles should follow some rules in order to be of great quality and use. If your article fails to be quality, it might be rejected for publication by some article sites. If you do not know what to write about or how to structure articles at all, it may be useful to hire a freelancer to write them for you. Articles should consist of a simple but correct use of the English language (if your web site is in English as well, of course) and should not include any spelling or grammar mistakes.

Besides you should write your articles in paragraphs for easier reading, due to the fact that articles are somewhat read by many humans as well, apart from the search engines! Because of that reason, the article should be logical and easy to follow in order to provide a human with valuable information about your expertise. If you succeed in that, the reader may tend to visit your web site in order to find out more about you and your business. So the main reason why you should structure them well is for creating curiosity, as well as for the humans and the search engines! Where to submit your articles to? Now that you have written your article you might want to know where to submit it to. One place you can write your articles for might be your own blog.

A blog can be pinged by many services so that your headlines appear on many sites. However, this is not the way to increase your link popularity using your author bio. For that point you need to submit your articles to article submission sites. Publishing your articles on general articles sites may be of great use but what might seem to be more important is to submit them to particular niche article sites. If you have a health web site, and write an article about a diet, submit them to any Health category of general article submission sites as well as to Health article sites or sites about health that offer you to contribute with your article. In order to find more sites you may search for an article title of an established well known writer that writes similar articles. You will see where his/her articles are published on and that's where you should try as well.