Search Engine Optimization Tutorial
A proven way to
generate back links to your website is to write an article and then publish it
on the many article websites out there, including your profile or signature,
which will include your chosen backlinks and anchor text within. Of course the
key is to make sure you write an article about the same subject as the website
you intend to link back to, without the piece being a sales message. The
benefits for SEO are that you gain back links, these back links are from a page
of relevant content, which is exactly what Google wants.
It wants to see links
from informative, unique information that then links to another site that
expands on that information, namely the website you are trying to rank. A
professional SEO company would always consider article writing as one part of
the backlink strategy, even though it can be time consuming to write and
publish. Another benefit is, if someone reads your article and then publishes
it on their site, you gain free links.It is possible for one article to be
published hundreds of time, gaining you a huge amount of relevant links without
any further work.
Link Building
As you may have gathered, getting other
websites to link to yours is one of the most important, if not the most
important factor is search engine optimization. Techniques vary from company to
company, but there are some basic rules. Not many people can say that the
process of link building is fun, in fact it is a lot of hard work, looking for
web directories or writing articles.
The natural way to
find just about anything in the 21st century is to first visit a search engine,
enter what you are looking for and hope that the technology and calculations
behind the website will deliver you on screen what you are looking for. Well
that is the principle anyway. But in reality when we action a search we often
find different results and so the users tend to have their favorite search
engine because of previous success. The big 3 search engines are Google Yahoo
and live (aka MSN owned my Microsoft).
All 3 use different
algorithms (calculations) to deliver the search results, hence different
information. In the war within these 3, Google is winning by a mile, even
though they are the newest in the market. It is believed they have around 56%
of the total search market within the USA, but this figure increases
dramatically in certain other countries. The story of Google is phenomenal,
making one of the world's most successful ventures and to some in the search
engine optimization industry or where their income relies on search engine
placement, world domination. Yahoo is normally placed second, still quite and
achievement and seems to have a dedicated following.
Just as Google is
successful, following up just behind yahoo is Live, which considering is
supplied automatically with XP or Vista operation system, which is on most of
the worlds computers, and owned an run by Microsoft, it is surprising how
little progress against the other 2 it has made, even with substantial
investment. A quality seo company will do this every day, consistently keeping
abreast all changes.
Take Google for
example; in 2014 they implemented over 450 changes to their algorithm. In short
what looks like simple websites, are in fact a directory of the world. But for
you seo guy out there, there is only 10 results that matter and that is the
first 10 results on the first page of any search result, nothing else should matter.
Search Engine Optimization Tutorial
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Reviewed by Unknown
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